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Here’s How You Can Optimize your WordPress Blog For SEO

By Luke Jones

WordPress has been made hugely popular by a very large and growing number of bloggers and internet marketers over the past 5 years, and rightfully so. The platform has been developed by a community for the community, as such, the platform has a massive number of both paid and free themes available which anyone can use for the purpose that they are designed for.

The only issue with WordPress is that it never really has been made search engine friendly, however, there is a huge support for plugins out there that are completely free, that will transform your blog into a super power in the search engines.

I will mention at this point that this can be quite a lot of work to continuously do every single time that you create a new blog. It is for this reason alone that I employ the use of clone wordpress files scripts so that I do not have to do this every single time that I create a new blog or website.

The first setting that I recommend that you change is about changing the URL structure of your installation. In your administration area, under your settings menu, you will be able to change your permalink settings. When this setting is set as default, a numerical value will be assigned in your URL to all posts, meaning that you will get no SEO benefits from this at all, apart from the dominant keyword in your domain. This should be changed so that it is at least post name based, which will insert those valuable keywords into your URL for each post or page. Keeping in mind also that with older versions of WordPress, some modifications were needed to be made manually to some files, so this is why I recommend using the most up to date version of WordPress.

The first plugin that we will look at is the freely available “All In One SEO Pack”. This plugin allows you to set a custom meta title and description for your blog, plus pages and posts in their respective edit pages. As such, good keyword research needs to be applied here which can be done using the wide variety of keyword research software and utilities that are available online.

Next, it is recommended to use the “Google XML Sitemaps” plugin. This plugin will automatically generate a real XML file that is submitted to the search engines every time a new post is created. What this does is quite simple. It ensures that the search engines are always aware of new content as it happens. As such, you will also need to register your site with Google Webmaster Tools so that this can happen automatically.

If your website or blog takes a long time to load, it is not going to rank well. Unfortunately, most mid level hosting providers can be slow at times, and this can impact how well we rank. It is with this in mind that I like to use cache plugins that create static files for your website so that it will load faster without any server side processing needed at all. Most of these plugins are completely free, and take only minutes to install.

This article will only really cover the intro to what you can do to SEO your blog, however the one thing that I still recommend is to create a clone wordpress installation, so that you do not have to go back over this whole process again. There are plebty of these scripts available, but remember, without having the right SEO options and capability set using WordPress, it is going to be very hard to get those first visitors through the door.

Installing WordPress takes a massive amount of time. It is with this in mind, I recommend utilizing clone wordpress software to deploy across multiple domains. Begin learning how to clone wordpress today!

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Article Citation
MLA Style Citation:
Jones, Luke "Here’s How You Can Optimize your WordPress Blog For SEO." Here’s How You Can Optimize your WordPress Blog For SEO. 18 Jan. 2011. 24 Jul 2014 <>.

APA Style Citation:
Jones, L (2011, January 18). Here’s How You Can Optimize your WordPress Blog For SEO. Retrieved July 24, 2014, from

Chicago Style Citation:
Jones, Luke "Here’s How You Can Optimize your WordPress Blog For SEO"

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