Tips To Enhance WordPress Search Engine Optimization

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WordPress out of the box allows fundamental management of the fundamental SEO meta information. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it easy to alter the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that finishes off the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack provides for you to change the most important page elements – page title and page description. It also allows you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000′s.

Page Title tags

This is the No1 SEO element to control. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.

Ideally the page title consists only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (

The page title is the MOST powerful SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more appealing to readers.

If your page needs to stretch to cover two or three keywords we have found that you can still get effective rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.

If you are a larger branded company you will probably want to add your company or brand name into the page title seeing this is displayed on Google. Keep it short and uncomplicated though. Do not add your brand statement just your brand or company name.

Page Descriptions Meta Tags

This element is NOT used by search engines for ranking purposes. Even So, most search engines will employ this in their search results so it is important. We have discovered that Google will use the description most of the time. We have not yet discovered how it determines if to use it or not. The rest of the time it will pick up the first piece of text on the page.

By having a good description it will increase your click through rates because the text will be more fascinating to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the opening of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

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Article Citation
MLA Style Citation:
Anttony, David "Tips To Enhance WordPress Search Engine Optimization." Tips To Enhance WordPress Search Engine Optimization. 28 Dec. 2009. uberarticles.com. 8 Feb 2012 <http://uberarticles.com/web-owners/seo/how-to-super-power-wordpress-for-seo/>.

APA Style Citation:
Anttony, D (2009, December 28). Tips To Enhance WordPress Search Engine Optimization. Retrieved February 8, 2012, from http://uberarticles.com/web-owners/seo/how-to-super-power-wordpress-for-seo/

Chicago Style Citation:
Anttony, David "Tips To Enhance WordPress Search Engine Optimization" uberarticles.com. http://uberarticles.com/web-owners/seo/how-to-super-power-wordpress-for-seo/

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