How To Understand What Your Bounce Rate Means

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The bounce rate is a unique measurement. It doesn’t have an equivalent meaning everywhere.

1. A lot of people define a bounce rate as the number of readers who get out of a landing page straight away without doing any other actions on-site.

2. Some others define the bounce rate as the number of website visitors who have been to one web page on a website and haven’t done any other thing there.

It just about all depends on the web page and some other circumstances what a bounce rate signifies and what a high bounce rate is. As an example the online business websites I have optimized for received bounce rates near 20% – 25%. Why? The traffic they acquired was incredibly highly targeted. In other words, the people got precisely what they needed.

On the other hand, the blogs I run and even write for have higher bounce rates of 40 to 60%. Why? People looking through blogs usually are casual readers, this is especially true when coming from social media webpages. They take a look at a post fairly quickly and come to a decision whether they choose to read it or not.

Which means that depending on the context your bounce rate of 50% could possibly be horrible, Acceptable or maybe wonderful.

Your bounce rate can give you critical insights into your readers expectations. A smaller bounce rate can greatly enhance the conversion rate and additionally the return on investment. Which means that, as an SEO I have to deal with bounce rates sometimes. What good is it to have enormous quantities of traffic when 90% of them simply just create load on the web server without actually looking at your website?

The ideal question is “what does my bounce rate seriously mean?”

Learning the meaning of your bounce rate is the key point on improving upon it. It may help to find out whether or not you in fact need to make improvements to it. On the other hand you could perhaps block one or two traffic sources or maybe do away with a website page that makes pointless load.

1) For starters find out your webpage or website type plus its objective:

* Is your web page a one-page-wonder like a microsite? * Is you web site an online business website where you sell products on the very same domain? * Is your web site a news site where many people seek out information from it?

2) And after that research what types of queries lead to your website. The search engines are used most commonly for the 3 different kinds of queries:

* navigational types (people that type craigslist and ebay, facebook or myspace etc. in the internet browser address bar or search engine) * informative types (people that search for distinct material on a given topic area. * commercial types (people needing to spend money on a product or service)

Navigational queries usually have the lowest bounce rate whenever site visitors find what they are looking for.

As soon as you start searching for Facebook you really want to find yourself on it as soon as you type it. Facebook almost certainly has a extremely lower bounce rate from these kinds of queries. One of my very own blogs has a high ranking for the keyword Facebook and I get a lot of visitors who seem to search for Facebook on it. Many of them bounce not surprisingly.

Commercial queries enjoy a low bounce rate when visitors come across the products or services they are after.In the event that it’s not 20% you may possibly want to look at whether or not the goods you are offering are the kinds customers really want to pay for.

Informational queries encourage the most fickle visitors to your web-site. They typically really don’t know if they genuinely search for what you are writing about.

3) Lastly, think about the exact ways you want users to take action on your blog, do you wish to have them to visit long and look at all kinds of webpages or perhaps even do you opt for a instant conversion?

A blog that brings in money by way of ad impressions requires you to keep on being for as long as possible and to click as most of the time. This is the key reason why image galleries on these different kinds of web-sites commonly tend to present only an individual image per page. They choose you to see 10 adverts as opposed to one.

Now that you have a far better understanding of precisely what your bounce rate means, you could start off improving upon your bounce rate or you might place emphasis on various other parts of complex on-site SEO.

So don’t fail to ask yourself: Just what exactly does my own bounce rate basically mean before getting to making the effort to try to improve it.

One of the most confusing parts of website analytics is often the bounce rate. Visit my blog to learn more about reading your bounce rate and for further information on internet marketing solutions that can benefit your SEO campaigns.. Check here for free reprint license: How To Understand What Your Bounce Rate Means.

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Topics: SEO | Comments Off

Tags: analytics, bounce rate, Internet Marketing, Marketing, metrics, search engines, SEO, website analytics

Article Citation
MLA Style Citation:
Potgieter, Brenden "How To Understand What Your Bounce Rate Means." How To Understand What Your Bounce Rate Means. 7 Feb. 2011. uberarticles.com. 10 Apr 2012 <http://uberarticles.com/web-owners/seo/how-to-understand-what-your-bounce-rate-means/>.

APA Style Citation:
Potgieter, B (2011, February 7). How To Understand What Your Bounce Rate Means. Retrieved April 10, 2012, from http://uberarticles.com/web-owners/seo/how-to-understand-what-your-bounce-rate-means/

Chicago Style Citation:
Potgieter, Brenden "How To Understand What Your Bounce Rate Means" uberarticles.com. http://uberarticles.com/web-owners/seo/how-to-understand-what-your-bounce-rate-means/

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