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Internal Linking, Outbound Linking – Both Are Important To Good Rankings

By Robert Kelsey

It isn’t just the backlinks pointing into our site that we need to be concerned with. There are also the links going out, and the links internal as well. Both outbound links and internal linking are very important to optimization and both need to be tended to in their own ways.

The internal link is your navigation from page to page. It is how the engines will find the other pages of your website. They will crawl from one link to the next to the next until they have visited every link they can find whether within your site our somewhere else.

While surfing around I’ll bet you have seen links with nondescript anchor text like “Home” or “Click Here”. It seems every site has its share of these links and the very non-search engine friendly anchor text. Anchor text is important for the engines because it helps to define the destination of the link. It’s important to make this descriptive.

I like to mix up the anchor text pointing to different pages of the site. I think this is an effective way to help the engines define different pages for different keywords and phrases. I don’t go overboard though. Generally speaking I don’t like to target any page for more than two keywords or phrases, and they are generally closely related. It just seems to make sense to me to keep a tight focus on one thing … rather than diluting the page with multiple focuses.

The site map is a very important part of your site and the link should be thought out well. I always use anchor text that is repeated in the title tag. I stress that I feel this is super good SEO. Be sure to use the most important keyword or phrase in the site map.

Don’t overlook outbound links. The entire WWW is made up of websites that all interconnect. It’s a lot like a spider web, which is where the terms web and spider came from in the beginning. If you are not linking out to other sites when the spiders arrive they arrive at a dead end. This is not good. Link out to sites that are relevant to your market, compliment your site and are of use to your users.

Robert (BK) Kelsey runs Ethical SEO Service and offers Ethical SEO Training as an affordable introduction to SEO (enough to optimize any website), as well as an Advanced SEO Training Course.

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Article Citation
MLA Style Citation:
Kelsey, Robert "Internal Linking, Outbound Linking – Both Are Important To Good Rankings." Internal Linking, Outbound Linking – Both Are Important To Good Rankings. 2 Jul. 2010. 26 Dec 2014 <>.

APA Style Citation:
Kelsey, R (2010, July 2). Internal Linking, Outbound Linking – Both Are Important To Good Rankings. Retrieved December 26, 2014, from

Chicago Style Citation:
Kelsey, Robert "Internal Linking, Outbound Linking – Both Are Important To Good Rankings"

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