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Is Video Search Engine Optimization Important For Your Business?

By Jimena Cortes

YouTube is a tool used increasingly by businesses to market their products and services. More than half of internet users spend a significant amount of time viewing videos. Using sites like YouTube is an effective way to get people interested in your website as it is now the second largest search engine. More and more businesses are using videos and to make sure that consumers see them they are carrying out video search engine optimization.

It is not just young people who are attracted to video marketing. Companies have been paying huge sums to advertise on television for years because it works. Research is finding that many people like to get product information from a video rather than text.

Video search engine optimization is the process of making sure your video comes high in the rankings on search engines. Most users do not look too far down the list of search results so if you are not near the top the chances are your video will not be seen.

The process involves many factors and understanding how the search engines calculate rankings is important. With text the ranking is partly decided by the content but this is not the case with videos. Tags, descriptions, comments, number of viewings and other factors contribute instead.

The next thing to think about is getting exposure. This is a numbers game so you want to post the video in as many places as possible. There are lots of potential sites and so this can be time consuming. Alternatively you can pay professionals to do this or get some software which loads content to multiple sites in one go.

Video search engine optimization is the process of getting your videos high in search lists. It is an important aspect of making sure your video is seen. If your business is marketing online, creating a video campaign is crucial to optimizing for the highest possible ROI.

If you would like to find out more information about Video Search Engine Optimization visit this link to see what Video SEO can do for your business.

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Article Citation
MLA Style Citation:
Cortes, Jimena "Is Video Search Engine Optimization Important For Your Business?." Is Video Search Engine Optimization Important For Your Business?. 11 Jul. 2010. 17 Aug 2014 <>.

APA Style Citation:
Cortes, J (2010, July 11). Is Video Search Engine Optimization Important For Your Business?. Retrieved August 17, 2014, from

Chicago Style Citation:
Cortes, Jimena "Is Video Search Engine Optimization Important For Your Business?"

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