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Is Your SEO Traffic Good Quality?

By Julian D Etheringto

Looking to improve the visibility of your website within search engine results? If so, Search Engine Optimisation (or SEO as its otherwise known) will help you do this. SEO is based upon the key phrases that are within your website’s content, service and products. SEO has become one of the most popular and cost effective ways to market a website and increase traffic.

More important than getting traffic to your website is getting good quality traffic to your website. But how do you know if your traffic is good quality or poor quality?

Well, essentially it will come down to how well your traffic is converting. What are people doing when they get on your site? What are your conversion goals? Do you want people to make a purchase? Do you want them to submit an enquiry form? Whatever the core aim of your site is will be the goal. The proportion of visitors who complete your goal is known as the conversion rate and it’s this conversion rate that will determine the quality of your traffic.

Don’t forget however, interaction of your visitors will depend on numerous features, from your site layout and design, to the services, content and products on offer. It’s imperative to check other criteria too to see whether your traffic is of a high quality. Check your bounce rates. A bounce rate is a percentage of web visitors who will land on a homepage and leave without clicking through to another page. The more visitors who engage with your site: the lower the bounce rate. Trying also analysing the time people are spending on your website, you can do this by making the most of Google Analytics free tools.

When you look at the quality of your site traffic you will be able to understand if your SEO campaign is working for you. If not, try changing your keyword choices. This will involve editing content or your site itself.

Get the lowdown on SEO London services.

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Topics: SEO | Comments Off

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Article Citation
MLA Style Citation:
Etheringto, Julian D. "Is Your SEO Traffic Good Quality?." Is Your SEO Traffic Good Quality?. 18 Jan. 2011. 10 Apr 2015 <>.

APA Style Citation:
Etheringto, J (2011, January 18). Is Your SEO Traffic Good Quality?. Retrieved April 10, 2015, from

Chicago Style Citation:
Etheringto, Julian D. "Is Your SEO Traffic Good Quality?"

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