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Keyword Optimization Tactics – Avoiding Amateur Mistakes

By Thomas Gajdjis

Keyword optimization is something that a lot of website masters abuse. Optimizing a website for a specific keyword phrase is not about placing it all over the article without a single thought put in. To truly make the most out of a single domain name, one must carefully use their chosen keyword phrases to keep things easy to read and well-liked by the big search engines.

An internet marketer setting up their website to have a keyword density of 10% and above is not uncommon. Unfortunately, many of these people never make much money. It is simply impossible to really profit with a website with too high of a density. If you’re new to search engine marketing and keyword optimization in general you may be wondering why. The more the better, right? Absolutely not. Things must be in moderation.

Say you create a website based on a niche keyword. First you register a domain with the keyword within it, what’s next? Article(s), layout, tags, and titles are the next step. So, you write a 400 word article on the subject with the keyword placed within it 7 times. That alone is at least 1.7% density, which is not bad. Next up is the rest of page that the article will be on. This should include meta and other tags, as well as the title or titles. If you only have 50 other words in total on that page aside from the article and an additional 10 instances of the keyword, then your density is at least around 3.7%. This is uncomfortable territory.

A rule of thumb if you are not into multiplying and dividing to find the keyword is to see what sounds natural. For instance, does it seem normal if the keyword appears twice within a few sentences in the same paragraph? Probably not. So be careful with the use of keyword optimization on your end.

Why is it so important to keep your eye watching the optimization of your website? The first thing is first, visitors are less likely to actually take your content seriously. You’ve likely run into a site that is stuffed before and simply just closed the window. Your site visitors will most likely just do the same. The second reason is actually much more important: search engines will penalize you for jamming the keyword phrase in there too much. They will either kick your website down a few rankings or completely ban it all together, both of which may very well be the blow to end your campaign’s life.

Keyword optimization is not that hard, but it can be a bit easy to get too carried away. It is so much easier to create low quality content with the keyword all over it, but think about it: if you truly want to make money, shouldn’t you have to put at least a bit of effort into it?

One of the best ways to make money online today is through internet marketing. With an unending pool of consumers, an internet marketer can continue to make revenue off of a site even after they have stopped putting effort towards it. Visit my site for advice on getting a niche site up, and to take a look at some of the programs we offer to get your web business up and running.

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Article Citation
MLA Style Citation:
Gajdjis, Thomas "Keyword Optimization Tactics – Avoiding Amateur Mistakes." Keyword Optimization Tactics – Avoiding Amateur Mistakes. 2 Jul. 2010. 11 Apr 2015 <>.

APA Style Citation:
Gajdjis, T (2010, July 2). Keyword Optimization Tactics – Avoiding Amateur Mistakes. Retrieved April 11, 2015, from

Chicago Style Citation:
Gajdjis, Thomas "Keyword Optimization Tactics – Avoiding Amateur Mistakes"

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