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Link Building is Not Really that Hard as it Appears

By Anwar Alam

Link building is the most critical part of an SEO push. Once a website is designed and all the on-page components are considered, there is nothing more eminent than executing a link building campaign to get the website rank higher on search engines.

Most website owners struggle with this link building part of the SEO movement. Anybody can build on a site/blog or get it developed by a proficient net design company or freelancer. However, not just someone can build the backlinks that is needed to rank a site/blog better. It requires broad knowledge and years of experience to be a successful link builder as one needs to know what works.

There are masses of SEO articles floating around the world wide web and lots of them are claimed to be informational. Where in actuality, most of those so called skilled articles are out-of-date and have information that is no longer valid. Google creates about 500 small improvements to their search engine program and makes one major update once every year or two. What known to be running this month may not at all work next month thanks to recent Google update. If you are not on the top of all Google updates and able of figuring out how to cope with the most recent update, you will not be able to manage a link building campaign effectively. All your work might simply go right down to the drain as you may be utilizing a link building technique that is already out-of-date.

Don’t believe it? Or the “guy” informed you to benefit from link exchange for link building that works like charm? Let me tell you a bit that will rattle your world. “Link Exchange” does not work any longer. In actual fact, Google will discount any links that is achieved from link exchange. It is openly posted on Google support site that any links that are paid or somehow managed to pass pagerank is in violation of Google policy and Google works hard to discount this kind of links. It is therefore valuable to see which method works and which ones don’t.

So what to do? How to understand which process works and which ones don’t? You can read a lot and do a lot of experimentation. Read all you can and try to figure out the basic steps of link building. Try to realize which one works and then work out a link building program. Remainder will be clean experiment of one or more avenues to see which one creates best end result.

Seems very tough? Well, it is actually difficult to perform all the investigation and experiments merely to learn which system works. Either you go through the whole nine yards yourself or contract out to a link building service provider or to an SEO Company who has gone though all the testing spending months and years of time. If you decide to outsource your link building project to a link building service provider, always do a little investigation about the company to see if you discover any reviews on them. At least not seeing any negative review on the SEO Company in question is essential.

Good luck on your link building campaign.

For more information on Link Building Service, visit the author’s SEO Company site.

categories: seo,search engine optimization,link building,link building service,backlinks,technology,internet marketing,online marketing,advertising,promotion,world wide web,webmaster

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Article Citation
MLA Style Citation:
Alam, Anwar "Link Building is Not Really that Hard as it Appears." Link Building is Not Really that Hard as it Appears. 31 Jul. 2010. 12 Nov 2014 <>.

APA Style Citation:
Alam, A (2010, July 31). Link Building is Not Really that Hard as it Appears. Retrieved November 12, 2014, from

Chicago Style Citation:
Alam, Anwar "Link Building is Not Really that Hard as it Appears"

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