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Why It Is Important To Build Links

By Tom P Kearns

For non-computer fanatics, trying to learn and build on the internet is equivalent to feeling like the carnival’s sword swallowing act. Theoretically stated it is an amazing feet, however the idea of learning it and actually going through it can be more terrifying than one could possibly imagine. With that being said, computers and the internet instill the same fear in many human beings out there; of course without the underlying possibility of actual death.

The internet offers you one of the best places to make your mark in this unstable economy. It can market your name and your business to many thousands of potential customers. Learning valuable tools to create a website and build links is an important and timely skill to have. Fortunately, there are many web experts around to do this for you, if you really are too terrified to go ahead with it yourself. Whether you proceed yourself, or hire someone, you must understand what link building is all about and how it concerns your website. You need to know how link building works and the benefits it can bestow upon your business.

Link Building – What is it?

Answer: Link building is the process of creating links that lead back to your website; using a third party website to link visitors back to yours aids in building traffic to your website. This creates major awareness to your site, raises the profile of your website, adds real credibility, opens up a wide amount of search engine exposure, and helps you get indexed by the search engines; meaning your website gets referred quicker by search engines such as Google or Yahoo. As said above, link building targets traffic from related websites but it also increases link status and page ranking.

To promote more traffic to your site, the links focus on keywords or phrases, an important concept which you need to understand, because it is up to you to create the essential words relating to your business, as well as your competition. Your well chosen words serve to separate your business from your rivals. There are owners of websites that allow these keywords to grow up organically over time. This can take a very, very long while. To speed the process up, create keywords to optimize the search engine and build links within the context of your website.

Both incoming and outgoing links are valuable to any site owner. It would not help or be advised to start link building with a spam site, but with a website that is along the same path as yours. Outsourcing links are not just favorable for reciprocity but they can link important pages on your website and assist in finding more content, thus increasing your value.

Why is link building significant?

Here’s the thing if you have a business, say for example an acupuncture center, you wouldn’t go to a random unpopulated area to start your business and make a name for yourself, would you? No, you would stand within the competition so more people will come and spread the world; earning you credibility and prosperity. This applies to business owners and their websites. Link building not only satisfies the traffic from sites but it can interest advertisers to post on your site thereby fetching abundant revenue and a successful website for you.

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categories: link building,links,SEO,SEM,Search engine optimization,search marketing,backlinks,marketing,internet

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Article Citation
MLA Style Citation:
Kearns, Tom P. "Why It Is Important To Build Links." Why It Is Important To Build Links. 8 Jan. 2010. 21 Oct 2014 <>.

APA Style Citation:
Kearns, T (2010, January 8). Why It Is Important To Build Links. Retrieved October 21, 2014, from

Chicago Style Citation:
Kearns, Tom P. "Why It Is Important To Build Links"

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