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By Leon Hartley

When it comes to promoting your company and really putting it out there on the marketplace, it’s important to understand and acknowledge the role that marketing can play for your organisation. Marketing is the idea behind promoting your brand and making people aware of it, this can be in the form of print media, advertising or online banners and promotional information, but whichever way you do it, it is through this form of media that you will be able to successfully promote and develop your brand.

The development of the internet has seen marketing really come to the forefront in recent years and although marketing has been around for centuries, it’s only recently that it has really started to develop as an institution. Allowing companies to reach their target audience at just the click of a button, the internet has meant that marketing has never been easier. Allowing a access to a wide range of brands from the comfort of your own home, the internet now allows companies to put their products directly into the face of their consumers.

In recent years email marketing has really developed as a quick and easy way of promoting material and in a small amount of time, this method can be quite successful. Reaching a wide audience from the comfort of your desk, this is a great alternative to traditional leafleting options and with email marketing you are also able to target a very specific audience which has been developed through your knowledge and understanding of your product.

The web also allows you to target your audience specifically – ensuring that your marketing is targeted specifically at your audience and that it successfully aims towards the people who you are trying to target. Social media can also help, gathering information about their users to help you focus on a target audience.

Reaching right into the homes of potential clients can now be a great deal easier with the internet and you can quickly and easily identify your target audience. Marketing companies are also able to cut down their staffing costs as the online environment now opens up new opportunities for job roles.

Find out more about an online marketing agency and search engine optimisation

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Article Citation
MLA Style Citation:
Hartley, Leon "Marketing." Marketing. 10 Jan. 2012. 29 Jul 2014 <>.

APA Style Citation:
Hartley, L (2012, January 10). Marketing. Retrieved July 29, 2014, from

Chicago Style Citation:
Hartley, Leon "Marketing"

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