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Pay Per Click Marketing – Starting Your Own Niche Websites

By Thomas Gajdjis

Pay per click marketing is perhaps the most bare bones way for you to make money online. What this entails is putting up a website and getting a bit of commission every time someone clicks on the advertisements on your site. This likely either sounds very easy or very difficult to you, but it is more of a middle-ground, and it can be extremely lucrative.

Unlike advertisements on television or otherwise that implore you to purchase products next time you go to the store, online pay per click advertising is more of a “take action now” approach. Other types of advertising work to urge consumers to migrate towards something very specific and as long as a sale is made, the company profits. Online advertising techniques push web surfers to want a product right now, or else the marketer loses a sale.

When starting up an internet marketing campaign, you need to know what simply nudging someone who stumbles upon your site to go for a product just doesn’t work. If your site finally pushes them to buy a product but they leave the page, you have lost a click — and hence lost money. You want people who read the content on your site to not be able to wait any longer. They need to want what the topic of your site is right now. They need to be intrigued by the information displayed. This is how you encourage getting advertising clicks.

There are several instances where internet marketers have put up content and gone through an extensive promotional campaign but still have not made substantial profits. They may go back and try to further optimize their site or push promotions even harder, but if the content doesn’t sell, then they are doing their campaign a disservice.

The ultimate goal in creating a lucrative pay per click marketing campaign is a high conversion rate. It’s not good if visitors come to your site and then hop off again without clicking anything you have to offer. Content that pushes a service or product without being too hard on the sales pitch can help with this, as can including information that will aid your visitors. It’s completely possible to have a top ranked website and a low conversion rate. This obviously is absolutely not what any internet marketer wants, it means more used bandwidth and less sales you get overall.

Promoting your marketing website is important but without content that really encourages people to go forward with their decision to go after a service or product you may not be making as much as you could be. Fill your articles with content that is compelling and solid information and see for yourself the results you will reap.

One of the best ways to make money online today is through marketing website marketing. With a limitless pool of consumers, an internet marketer can continue to profit off of a site even after they have stopped putting effort towards it. Visit my site for advice on getting a marketing website up, and to take a look at some of the programs we offer to get your web business up and running.

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Article Citation
MLA Style Citation:
Gajdjis, Thomas "Pay Per Click Marketing – Starting Your Own Niche Websites." Pay Per Click Marketing – Starting Your Own Niche Websites. 1 Jul. 2010. 25 Sep 2015 <>.

APA Style Citation:
Gajdjis, T (2010, July 1). Pay Per Click Marketing – Starting Your Own Niche Websites. Retrieved September 25, 2015, from

Chicago Style Citation:
Gajdjis, Thomas "Pay Per Click Marketing – Starting Your Own Niche Websites"

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