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Receiving Organic Search Engine Optimization Gains In Web Retail

By John Mazzaro

With a wide assortment of lucrative applications, creating an Organic Search Engine Optimization strategy for a web-based company (or ‘e-company). The word ‘organic’ within the context of internet search engine optimization (SEO) means having a websurfer on an online search engine receive ‘real’ results. Compare the ‘real’ SEO results to a common search engine annoyance where websurfers are suffused with random solicitation and annoying ads.

With organic SEO results set up for your business, the benefits are easy to comprehend. Instead of only seeing one’s e-business show up in unwanted advertising results where customers are less likely to actively pursue the services of your e-business, your e-business will be regulated to show up strictly in the results of interested customers. For instance, if you have a e-business that centers on the delivery of flowers and other special-occasion gifts then only deliberate online queries for terms (like “flowers”, “mother’s day gifts”, “birthdays”, etc.) will bring internet customers to your e-business site.

Another added benefit that comes from legitimate SEO results is the power of legitimacy. The internet has been around for over a decade now, and is the primary source for purchase with a lot of younger customers. Hence, they have become familiarized with a lot of the ‘traps’, so to speak, that are involved with internet-based retail. It is painfully apparent to savvy internet customers which SEO results are simply dressed-up advertisements, and it is easy for these savvy customers to completely write off ever doing business with such an e-business as a consequence of the perceived lack in legitimacy.

It’s hard to believe that any e-customer will randomly click on a spam-generated search engine result. The reality is that most people regularly delete their spam email folders daily without even once looking at its contents. With this understanding, it’s hard to argue against using SEO tactics in favor of spamming legitimate results with blatant advertisements to people who are not likely to see it as anything but annoying.

There are occasional reasons why people would rather use random spam-tactics for their e-advertising, but this is with the understood risks that are associated with spam. For e-retailers that prize exposure over anything else (bad publicity being good publicity and all that) they would take the risk of losing future potential customers via annoying spam ads just to make their company name familiarized in the marketplace. In most cases, e-retailers that actually wish to generate real leads and paying customers will prefer SEO tactics to spam.

That said, it’s always helpful to do research before committing to one advertising tactic or another. If you as an e-retailer were trying to create a new niche market, the usefulness of SEO tactics diminishes in comparison to retail in markets that are well-established. Depending on how legitimate you wish your business to look in the eyes of customers, or how much exposure of any kind you want for your business will determine which advertising tactic is right for your company.

Whether your company employs a random search engine or an organically-optimized strategy, it’s always helpful to research the possibilities with SEO and how it can affect your e-business. With the potential for creating new business and long-lasting customers, SEO strategies are slowly healing the damage done by ‘spam’ strategies in the internet’s past retail infancy to match the maturity of the savvy e-customers.

SEO Technicians offers Organic Search Engine Optimization for those individuals or organizations that need assistance. View their SEO Packages or request a custom package that fits your budget.

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Article Citation
MLA Style Citation:
Mazzaro, John "Receiving Organic Search Engine Optimization Gains In Web Retail." Receiving Organic Search Engine Optimization Gains In Web Retail. 18 Jan. 2011. 4 Oct 2014 <>.

APA Style Citation:
Mazzaro, J (2011, January 18). Receiving Organic Search Engine Optimization Gains In Web Retail. Retrieved October 4, 2014, from

Chicago Style Citation:
Mazzaro, John "Receiving Organic Search Engine Optimization Gains In Web Retail"

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