Reputation Management Needed for Capt. Schettino and Costa Cruises

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As if things were not awful enough for Captain Francesco Schettino and Costa Cruises, it seems as though they are going to need to undergo some online reputation management. Schettino was the captain of the Costa Concordia; the cruise liner that crashed off the coast of the Italy. His reputation seems to be absolutely shattered by the recent events. His actions have caused problems for his employer, Costa Cruises also. Time to hire a marketing firm for some drastically needed damage control.

The Costa Concordia struck rocks near Giglio Island of the Tuscan shore of Italy. The captain navigated the ship off course into the shallow and rocky waters close to the island. While close to the island the ship collided with rocks which tore a hole in the side of the vessel. The ship was eventually steered closer into shore where it began to sink turn onto its side. The maneuver to bring the vessel closer into shore was made in order to aid with the offload and rescue of the passengers aboard. It has been reported that 11 passengers have lost their lives in this incident and there are still between 20 and 25 people that are missing.

Reports have now surfaced that the Captain had ordered dinner for himself and a female shortly after the vessel had struck the rocks. According to a cook on the cruise liner, the captain insisted on eating dinner. Not only did he have dinner, but stayed for a drink and waited for the woman he was eating with to finish her dessert. The female is apparently a Costa Cruises employee, but was not part of the crew on the Costa Concordia. Schettino’s actions make it seem like he was unaware or untroubled by what had happened to his ship.

Records of conversations between Schettino and an Italian Coast Guard official have also been released. These recordings have proven that what Schettino had claimed as his actions were in fact different than what had occurred. Capt. Schettino had told the official that he had been thrown off the ship after it had rocked. Although being ordered to get back onto the ship and give the Coast Guard details about the amount of passengers on board and their state, he never got back onto the vessel. Schettino severely abandoned his duties as the captain of the ship when he abandoned the ship before all passengers and crew were safely away. His actions have left several to question his character and why he was ever appointed captain by Costa Cruises.

Captain Schettino is presently under house arrest and facing manslaughter, shipwreck and abandoning ship charges. The incident is currently under investigation to determine exactly what happened aboard the boat leading up to the grounding. A search is still being conducted to find the missing guests.

Do you think you would like to find out about reputation management? Would you like to find out more about hiring a marketing firm? go to fishbat.com for more information!. Check here for free reprint license: Reputation Management Needed for Capt. Schettino and Costa Cruises.

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Tags: Advertising, Internet Marketing, Management, Marketing, marketing and social media, Networking, Online Marketing Firm, online reputation, reputation management, search engine marketing, SEO, social media agency, web marketing

Article Citation
MLA Style Citation:
Greening, Tim "Reputation Management Needed for Capt. Schettino and Costa Cruises." Reputation Management Needed for Capt. Schettino and Costa Cruises. 9 Feb. 2012. uberarticles.com. 25 May 2012 <http://uberarticles.com/web-owners/seo/reputation-management-needed-for-capt-schettino-and-costa-cruises/>.

APA Style Citation:
Greening, T (2012, February 9). Reputation Management Needed for Capt. Schettino and Costa Cruises. Retrieved May 25, 2012, from http://uberarticles.com/web-owners/seo/reputation-management-needed-for-capt-schettino-and-costa-cruises/

Chicago Style Citation:
Greening, Tim "Reputation Management Needed for Capt. Schettino and Costa Cruises" uberarticles.com. http://uberarticles.com/web-owners/seo/reputation-management-needed-for-capt-schettino-and-costa-cruises/

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