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Search Engine Optimization And Article Marketing – Flocks Together!

By Howard Johnnells

For a truly successful article marketing campaign, search engine optimization and bum marketing have to go hand in hand. This is due to the simple fact that search engines have a harder time finding articles that do not contain the right keywords.

Before any work is done on your article, you must identify the keywords that you will use without it and the placement they will have. This is what makes search engine optimization so important with bum marketing. You can’t just write a good, interesting article, you have to be able to use those keywords so that a search engine can locate and place your article so other people can find it. To use these keywords effectively, however, you have to know exactly what they are and how they can help you.

Keywords and phrases are simply what people are inputting into a search engine. Some may be looking for hair products, diets, relationship advice, or information on how to trade on the stock market. Human beings have a tendency to place a high value on the opinion of others, so they will often seek out others thoughts before forming their own decision. This makes the niche of reviews quite popular. To make your article a success, you must find those keywords that people will be inputting into the search engine.

Search engines will rank your article based on how many times the keyword is used within it. This may sound simple, but they are also capable of recognizing when there are too many keywords. These articles may have lost quality of content due to odd placement and overuse of keywords. This is recognized by the system, and your article will not place as highly because it is referred to as “keyword stuffed”. So, in order for your article to be successful, you must use keywords effectively.

The most effective way to combine your keywords is to make sure that the text flows. If the keywords do not sound as if they belong, that will interrupt the flow of the article. Find a place where you can insert the word or phrase without disturbing the content. Search engines can now scan an article for similar uses of the keywords, and they use this to help determine where your article will rank. If there are too many uses of the keyword, it will disqualify your article from ranking highly.

Article Submission is still the best way to quickly improve your rankings in the search engines. If you need a service that can submit articles to thousands of blogs and directories for you then check out Article Submission Express.

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Article Citation
MLA Style Citation:
Johnnells, Howard "Search Engine Optimization And Article Marketing – Flocks Together!." Search Engine Optimization And Article Marketing – Flocks Together!. 6 Jul. 2010. 25 Feb 2016 <>.

APA Style Citation:
Johnnells, H (2010, July 6). Search Engine Optimization And Article Marketing – Flocks Together!. Retrieved February 25, 2016, from

Chicago Style Citation:
Johnnells, Howard "Search Engine Optimization And Article Marketing – Flocks Together!"

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