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SEO Copywriting Techniques – Creating Articles And Other Content That Sell

By Thomas Gajdjis

SEO copywriting requires a fine mix of sales and information. All too many new internet marketers rely on one or the other to fuel their campaign, but doing so limits the type of site visitors that will come to your site — and can stifle the amount of profit you make.

Many startup internet marketers underestimate SEO copywriting and even regard it as being something that is completely different from offline copywriting. The truth is, both online and offline, copywriting is a powerful tool that pulls in visitors and consumer interest and drives sales up. To write articles that will entice readers and pull in organic, treat article writing very much like you would copywriting.

Choosing a niche within a market of internet users who are more likely to click advertisements or to snatch up deals that are offered can make the job of copywriting easier, but these are high competition niches — and there still needs to be some sort of quality to the writing to really encourage visitors to click through.

Doing some research prior to writing your articles is recommended, even if it is for a generic keyword phrase. Writing simply about generics or in broad terms will not do much to stir up interest. This does not include stating brand names, but it does include including some real facts as opposed to personal advice. Advice is all well and good in straight selling and other types of copywriting, but in SEO copywriting there need to be more facts than advice. Those searching for products or services on the internet are often looking for facts about them to push them to the point of purchase.

Don’t let the term “copywriting” fool you into thinking that you need to be a top-notch writer to pull off winning SEO content. Even if you are not the best writer, you can still give visitors informational content. Most people themselves are not the best writers and do not expect much of most of the websites they come across. As long as the articles on your website give them some real information that is written at least half-well, you can be confident that you have selling copy.

Why focus on the article aspect of internet marketing? It is true that most internet marketing campaigns focus mostly around backlinking, but unless they have thousands of backlinks coming back to their site, their search engine ranking is not secure. Content that works for you may not do all that much in the form of backlinks, but it does ensure that your site will be steady in its niche rankings. How can it do this? Because there will be enough organic traffic from people who enjoy your content to help your website out on its own, even if you have not worked up thousands of backlinks yet.

There are many aspects of any internet marketing endeavor, so much so that it can be difficult to remember the more simple aspects of promoting your website. SEO copywriting is not exactly chemistry, and with a little information behind you, you’ll be sure to create copy that sells.

One of the best ways to make money online today is through niche site marketing. With an unending pool of consumers, an internet marketer can continue to make revenue off of a site even after they have stopped putting effort towards it. Visit my site for advice on getting a niche site up, and to take a look at some of the programs we offer to get your web business up and running.

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Article Citation
MLA Style Citation:
Gajdjis, Thomas "SEO Copywriting Techniques – Creating Articles And Other Content That Sell." SEO Copywriting Techniques – Creating Articles And Other Content That Sell. 7 Jul. 2010. 31 Oct 2014 <>.

APA Style Citation:
Gajdjis, T (2010, July 7). SEO Copywriting Techniques – Creating Articles And Other Content That Sell. Retrieved October 31, 2014, from

Chicago Style Citation:
Gajdjis, Thomas "SEO Copywriting Techniques – Creating Articles And Other Content That Sell"

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