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SEO Marketing Practices To Drive Traffic To Your Site

By Thomas Gajdjis

There are several ways to approach starting your own internet marketing campaign. The most popular, and debatably the most profitable is through SEO marketing practices. This type of approach and overall strategy is not only one of the less intimidating options, but it is also one of the easiest for someone new to get into.

SEO means “search engine optimization,” which is a practice that contains a strategic use of keyword placement, as well as some effort on the part of self-promotion. Even the smallest internet marketing campaign contains some sort of search engine optimization. Working out a campaign based solely around SEO is also completely possible and viable.

When an internet marketing campaign revolves around using SEO, profits are made by visitors clicking advertisements or affiliate links within the site. Some keywords are more likely to attract visitors who will click those advertisements, though in many cases the actual content on an optimized website will be what drives them to make those clicks.

Before you even get any visitors, a website needs a keyword phrase to work. This is a very important step that should be taken care of before anything else is done, as the domain name should include the keyword phrase. Any and all of the content on the website should also be focused on the topic it discusses.

Choosing the keyword phrase for your first internet campaign can be tricky. Simply choosing something that you like will not get you far, as different keywords drive varying amounts of traffic and competition. Knowing how many people you could potentially attract per month is a valuable gem of information, as is knowing how hard you are going to have to fight to be seen by potential visitors.

A campaign in a more high competition keyword niche will need to be aggressive in both actual on-site content and general off-site promotional efforts. This means beefier and better content alongside incoming backlinks from other websites with a high search engine ranking. Campaigns that are in low competition niches can be more lax about promoting, but they need to have high quality content to hold their high search engine ranking.

When getting down to the task of actually creating content for your internet marketing campaign articles, you need to be careful of how you handle your keyword phrase. Tossing it around all over an article is going to cause Google and other search engines to see your site as a source of spam and lacking in valuable information. Being too restrictive with it will keep search engines from noticing your website at all. Finding a medium between the two where the content looks natural often works best.

Optimizing your SEO site aside from the article or articles you have up refers to including the keyword in certain parts of your website. This includes in the domain name, page titles, headers (if applicable), and tags (both meta and otherwise).

The basics of getting started on an internet marketing campaign are quite simple and easy to follow. However, things can get quite tricky when real competition with other campaigns comes into play. Every niche is a bit different and you may need to go through some trial and error and some guess and check before you can get to the top of your niche.

Looking to learn more about the ins and outs of niche article marketing? Visit my site for more informative articles on creating a successful online business. We also offer services to get your own professional niche website up and off the ground so you can start making money without all of the trial and error usually involved.

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Article Citation
MLA Style Citation:
Gajdjis, Thomas "SEO Marketing Practices To Drive Traffic To Your Site." SEO Marketing Practices To Drive Traffic To Your Site. 5 Jul. 2010. 11 Oct 2015 <>.

APA Style Citation:
Gajdjis, T (2010, July 5). SEO Marketing Practices To Drive Traffic To Your Site. Retrieved October 11, 2015, from

Chicago Style Citation:
Gajdjis, Thomas "SEO Marketing Practices To Drive Traffic To Your Site"

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