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SEO Training Is Now Available To You As An Online Business Owner

By Robert Kelsey

Back when the internet had just started becoming popular SEO was a function that only a few so called gurus knew how to do. It was mostly trial and error processes that sometimes worked, yet often did not provide the traffic increases we hoped for. Quite a bit of what was done was simply making changes that seemed to be right, and then watching the listings go up or down to know if it was working or not. Nothing was just plain known back then and everything had to be figured out. You needed to really apply yourself and your time to figure out what made the algorithm happy, and what didn’t. Today things are quite different. Now there are a set of known techniques, things that really need to be done, that will get your site to be search engine friendly. It’s all code updates, content changes and inbound linking today.

Way back when I started to SEO the term hadn’t even been coined yet. I found that if I added the keyword I wanted to get listed for one more time than the current #1 site I would take over that position. Google wasn’t even around, I imagine the Google gurus were in high school still. Times were exciting and the internet was the new frontier … just waiting to be conquered. Search engines were using the meta tag information to rank sites. So if you had your keyword in your meta keywords tag you would rank for it. Well, actually if your competition used it twice they would rank, so you would want to use it three times. It was really that simple at first. Nothing was impossible, so it seemed, and making money online because a simple task of setting up a site and doing this optimization thing to it.

After a while the engines started to become a little more sophisticated. The title tag was perhaps one of the first things that turned up as something you could do to help your sites’ listings beyond the meta tags. The engines had now realized that they needed to find other ways to figure out which site was the best out of what was there. The meta tags were simply abused to the max. These were very exciting times. The internet was growing in leaps and bounds and websites were cropping up by the thousands. Never has there been a more exciting time of life in recent history.

As time ticked away those who were involved in an online business realized that without having a top listing on the engines they were not going to get much traffic. Getting into the #1 position became mandatory to be successful. We as SEO people really didn’t have any proven methodology to get the job done. It was all a lot of trial and error. Good judgment of course was always on the table, but who knew what the algorithms really were? No one did! Our experimentation paid if in finding both things we had to do in order to get good listings, as well as many things we discovered we did not want to do at all.

Over the past years all of that work that used to be kept secret, or was very complicated and experimental, is now all common knowledge. Along with this new status of SEO as being common knowledge comes the ability to learn how to SEO yourself. You can take a SEO training course, or you can go online and learn it from the many sites that have blogs and forums. Today all of that trial and error, and experimentation of yesteryear, is all set standards and regular procedures.

There are quite a few ways for you to learn SEO today through online tutorials and courses. Be sure to choose a SEO tutorial that will show you the coding changes to make as well as provide information about inbound linking and how to begin generating these valuable backlinks to your site. Today, it’s all a matter of learning what SEO is and then getting the job done … it’s no longer a specialty field that you need to hire a technical guru for. SEO has settled down and become a standard part of web development.

Robert (BK) Kelsey runs Ethical SEO Service and offers Ethical SEO Training as an affordable introduction to SEO (enough to optimize any website), as well as an Advanced SEO Training Course.

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Article Citation
MLA Style Citation:
Kelsey, Robert "SEO Training Is Now Available To You As An Online Business Owner." SEO Training Is Now Available To You As An Online Business Owner. 2 Jul. 2010. 7 Aug 2014 <>.

APA Style Citation:
Kelsey, R (2010, July 2). SEO Training Is Now Available To You As An Online Business Owner. Retrieved August 7, 2014, from

Chicago Style Citation:
Kelsey, Robert "SEO Training Is Now Available To You As An Online Business Owner"

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