Should Businesses Use Online Reputation Management? | Uber Articles
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Should Businesses Use Online Reputation Management?

By Isabel Graham

Online reputation management is, in its simplest form, managing and understanding what is being said about you online. But just why is it so important in the modern age?

Well, consider the number of blogs, forums and opinion sharing websites around. There are more than 150 million blogs worldwide and that number is growing quickly. It’s estimated that a new blog is created somewhere in the world every single second! How does this affect businesses? Well, blogs and forums in particular are often a free-for-all. In other words, anybody can pretty much write anything they like about anything at all. So if you have disgruntled customers or even former employees, they could potentially write material that is damaging to your reputation to a global audience!

Then consider how much we all love search engines and there is a real potential problem. Search engines are amazing. We can find information on almost any topic almost instantly thanks to Google and its competitor. This in turn means that anyone can find information quickly. Potential customers considering using your company are likely to research you online by running a search for your company name in Google or another search engine. When they do this, hopefully the first result will be your own company website. But what are the rest of the results? The default number of results is ten per page. What to the other 9 say about you?

The fact is that these could easily be blog posts or forum threads about you, both positive and negative. Online reputation management serves to help you to understand your online reputation, respond appropriately to any negative information out there and helps you to garner a more positive digital reputation.

In the computer age, where consumers really do have a massive choice in pretty much every area, they’re likely to be more selective. This leads to them doing more research about potential businesses they may buy from, which is why no modern day company should ignore their online reputation.

Find out more about Online Reputation Management.

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Article Citation
MLA Style Citation:
Graham, Isabel "Should Businesses Use Online Reputation Management?." Should Businesses Use Online Reputation Management?. 17 Aug. 2010. 27 Oct 2014 <>.

APA Style Citation:
Graham, I (2010, August 17). Should Businesses Use Online Reputation Management?. Retrieved October 27, 2014, from

Chicago Style Citation:
Graham, Isabel "Should Businesses Use Online Reputation Management?"

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