Username:   Remember Me
Password:  

Uber Articles {Über (ger) adj. above, beyond }

- Above and Beyond a Mere Article Directory

 
 

Should Businesses Use Online Reputation Management?

By Isabel Graham

Online reputation management is, in its simplest form, managing and understanding what is being said about you online. But just why is it so important in the modern age?

Well, consider the number of blogs, forums and opinion sharing websites around. There are more than 150 million blogs worldwide and that number is growing quickly. It’s estimated that a new blog is created somewhere in the world every single second! How does this affect businesses? Well, blogs and forums in particular are often a free-for-all. In other words, anybody can pretty much write anything they like about anything at all. So if you have disgruntled customers or even former employees, they could potentially write material that is damaging to your reputation to a global audience!

Then consider how much we all love search engines and there is a real potential problem. Search engines are amazing. We can find information on almost any topic almost instantly thanks to Google and its competitor. This in turn means that anyone can find information quickly. Potential customers considering using your company are likely to research you online by running a search for your company name in Google or another search engine. When they do this, hopefully the first result will be your own company website. But what are the rest of the results? The default number of results is ten per page. What to the other 9 say about you?

The fact is that these could easily be blog posts or forum threads about you, both positive and negative. Online reputation management serves to help you to understand your online reputation, respond appropriately to any negative information out there and helps you to garner a more positive digital reputation.

In the computer age, where consumers really do have a massive choice in pretty much every area, they’re likely to be more selective. This leads to them doing more research about potential businesses they may buy from, which is why no modern day company should ignore their online reputation.

Find out more about Online Reputation Management.

Article kindly provided by UberArticles.com

Topics: SEO | Comments Off

Tags: , , , , , , , , , , , ,


Article Citation
MLA Style Citation:
Graham, Isabel "Should Businesses Use Online Reputation Management?." Should Businesses Use Online Reputation Management?. 17 Aug. 2010. uberarticles.com. 27 Oct 2014 <http://uberarticles.com/web-owners/seo/should-businesses-use-online-reputation-management/>.

APA Style Citation:
Graham, I (2010, August 17). Should Businesses Use Online Reputation Management?. Retrieved October 27, 2014, from http://uberarticles.com/web-owners/seo/should-businesses-use-online-reputation-management/

Chicago Style Citation:
Graham, Isabel "Should Businesses Use Online Reputation Management?" uberarticles.com. http://uberarticles.com/web-owners/seo/should-businesses-use-online-reputation-management/


Reprint Rights

Creative Commons License
This article is subject to a revocable license under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entirety, provided you include the author's resource box along with LIVE VISIBLE links (without "nofollow" tags). We may revoke the license at any time with or without cause. You must also include the credit to UberArticles.com.

Comments are closed.

Disclaimer
Uber Articles and its partner sites cannot be held responsible for either the content nor the originality of any articles. If you believe the article has been stolen from you without your permission, please contact us and we will remove it immediately. If you have a problem with the accuracy or otherwise of the content of an article, please contact the author, not us! Also, please remember that any opinions and ideas presented in any of the articles are those of the author and cannot be taken to represent the opinions of Uber Articles. All articles are provided for informational purposes only. None of them should be relied upon for medical, psychological, financial, legal, or other professional advice. If you need professional advice, see a professional. We cannot be held responsible for any use or misuse you make of the articles, nor can we be held responsible for any claims for earnings, cures, or other results that the article might make.
  • RSS Feed

    RSS for SEO