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Social Media Offers Free Advertising

By Linda Wilson

The old-fashioned gossip chain has morphed into the new-fashioned social media. Watch an old Andy Griffith show, and you’ll see what we mean – the little old lady next door calls the little old lady across town, who calls the next neighbor until everyone knows. With the speedy communication of the Internet, you don’t even have to wait to dial now; just a click of the mouse and it’s posted for all to see. All those posts could be advertising your business, but you’ve got to take a little action.

How many people do you know with one hundred plus friends on Facebook? How many of your friends blog or check blogs? Who do you know that Twitters? How often do your friends send you YouTube links? Take advantage of the popularity of social media in a few simple ways.

Social media, as we all know, is growing in popularity. Here’s how businesses are directing that to their advantage:

1. Make a Facebook page. It’s free way, gives you an online presence, and gets people interested in your website, starting that all-important conversion process. All your fans will post a link to your fan page on their personal wall, their friends will see the posted link, and you didn’t even have to try to advertise.

2. Use Twitter. You can post quick messages to capture someone’s interest and direct them to your site. You can make a brief advertisement, post product reviews, and tell interesting stories about what your service has done for your customers. Catch the reader’s interest in the “first chapter,” and they might read the whole “book” – your website.

3. Post videos on YouTube. These videos can be anything related to your business. Make a commercial. Show real-life footage of a product user. Interview customers. Show a funny video that has something to do with your product. A particular video might not be designed as an advertisement, but it can catch someone’s interest.

With just a click of the mouse, social media can spotlight your business. Once you’ve captured someone’s interest, follow up in a timely way. Check your sites frequently for questions to answer and complaints to resolve. People want two results from social media: the quick solutions of the Internet combined with building old-fashioned trust in your business. Use social media to boost your business. You know how important networking is to your company. Don’t miss the huge potential in networking online.

Don’t think you have enough free time to grow your presence presence? Get help from Diamond Website Conversion with social media today!

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Article Citation
MLA Style Citation:
Wilson, Linda "Social Media Offers Free Advertising." Social Media Offers Free Advertising. 22 Aug. 2010. 10 Apr 2015 <>.

APA Style Citation:
Wilson, L (2010, August 22). Social Media Offers Free Advertising. Retrieved April 10, 2015, from

Chicago Style Citation:
Wilson, Linda "Social Media Offers Free Advertising"

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