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The ABC’s Of Article Marketing

By Christopher Church

The power of article marketing cannot be denied.When done correctly, it can deliver amazing results – and it’s been doing so longer than any other marketing method! All of the new Internet marketers who come on the scene find out in a hurry that they need to write and submit good quality articles to the big directories so that they can bring hyper-focused traffic to their sites in just a couple of days. It is the ideal manner of achieving widespread exposure, mostly due to the fact that it costs nothing. When you write articles based on your subject you help yourself in a couple of ways. Initially, when those articles are published on the Internet in the big article directories and other sites, you get the relevant backlinks you need for your site. This will definitely improve your website’s ranking with Google and other major search engines, which in turn brings you organic traffic.

Article marketing has been around for a long time now and is being successfully used by many people to promote and get targeted exposure for their website or blog. This is the reason for the multitude of articles on the Internet which cover such a wide variety of subjects. Internet hobbyists, webmasters and Internet marketers all use this type of marketing to effectively attract paying customers to their businesses. Nothing is carefree, however; once setup is completed, patience and continual effort are still required to ensure successful marketing. Some people believe that the more articles you get published, the more visitors you will be receiving. To convert well, these articles must be written well and crafted with your marketing goal as the focus. If the article isn’t prepared well for your niche, then it just won’t send you the traffic. These two elements are required along with the regular writing and publishing of quality articles geared toward your niche. Here is a guide to effective article marketing practices that are guaranteed to launch you on the right path.

When you’re getting started in article marketing, it’s wise to start an ebook in which you can collect all of your best articles. That’s right! When your article prove themselves to be useful, it makes sense to collect them into an ebook format. Getting more use from articles that you have invested time and effort in, is a smart marketing decision that can benefit your business. It won’t take long to put your ebook together, then you can send it out via your website, your blog, various email lists, or your personal list of customers or subscribers. Don’t forget to give the distribution rights to the reader so that they can pass it on to their friends and family. It’s also a good idea to allow the reader to customize the ebook with his own links by making it brand-able. You can get some great results from this easy and effective viral marketing technique. Free stuff moves quickly on the internet. Your ebook will be everywhere if it truly gives your readers valuable content. Make sure to specifically state to your readers that they are free to share the ebooks with their subscribers and visitors. Watch your traffic increase after you give readers the keys to promote the ebook.

The goal of article marketing is to reach the widest possible audience and shoot for the stars. Creating and publishing a variety of different articles can help accomplish this goal. Use “weight loss” as an example niche to illustrate this. Readers’ interests might cover a variety of sub-topics relating to “weight loss” such as which health supplements help you lose weight, how to burn fat through aerobics, how to lose weight while building muscle and which techniques don’t work. The possibilities here are endless. Those on the Internet are always looking for the newest thing, and you’ll be able to deliver. You can provide a new piece of information with every article and be genuinely helpful to the people.

You must always be on the look out for ways to improve your content and improve your article marketing capabilities. Remember that you can always substantially increase your sales and conversions by offering your visitors something that they perceive as valuable. Rushing to publish articles that are not complete, or are not thoroughly investigated, will not benefit you at all. Spend time reviewing your content to be sure that it is entertaining but also contains information that is valuable to your readers. Of all of the marketing methods that are available, article marketing is the easiest to employ. It doesn’t cost you anything, helps you build a brand and carve a niche for yourself. Besides, how much better could it get than offering useful knowledge to those in need of it, while growing your business to the next level.

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Article Citation
MLA Style Citation:
Church, Christopher "The ABC’s Of Article Marketing." The ABC’s Of Article Marketing. 3 Jul. 2010. 5 Apr 2015 <>.

APA Style Citation:
Church, C (2010, July 3). The ABC’s Of Article Marketing. Retrieved April 5, 2015, from

Chicago Style Citation:
Church, Christopher "The ABC’s Of Article Marketing"

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