By Chris Raab
An effective keyword research is the ultimate key to your site’s marketing needs. It may appear to be a small part of the whole approach, but in truth, highly effective keywords will reward your company with an outflow of profit.
Needless to say, in order to be able to obtain sales, people must visit your site. But of course, these people should not be just anybody. Your target customers should be able to see your site. This is where your marketing strategy should be based.
Keyword research involves two endeavors. It is partly an examination of your niche target market and partly persuading search engines to include your site on their search results and to achieve a high rank.
Any website owner should aim for the top rank among search results. It is a known fact that about 80% of search engine users never go beyond the first page search results. If you’re site doesn’t belong to this, then what is the use of having a website?
We suggest that you go through every word of this article. This may be the solution to a better marketing strategy for your company.
Form a List. You have to be able to turn up with actual search terms people enter into the search engines when conducting a search. A simple technique is you have to think like them. If it was you looking for your companys products or services, what would you have typed in?
Expand your list by consulting others. Ask your peers, past customers or someone from your target market. Not only will they be able to provide additional keywords, but they may site some improvements that your site needs. Also, remember to check-out the competitors websites. See what keywords they are using and think of ways of how to develop their list.
Master the Keyword Research Tools. Now that you have identified a list of keywords, the next step is to determine which keywords are profitable. This means, you have to narrow down your list to those highly sought after phrases that will bring the best traffic to your site.
In today’s methods, simply inputting your proposed keywords into a keyword research tool will measure the popularity of your search terms. These tools will help you find out how many users utilize that term when conducting their searches and some other essential information.
There are a number of wonderful tools available to aid you in identifying the degree of activity your keywords are getting.
You may use Google’s own free keyword tool which can be found under Tools in your Adwords account. This tool gives only an approximation, but still this can be useful. You may use this tool in combination with Google Search. You may be able to obtain authoritative information through this process, but take note it may require hours to do so.
Another method is the Keyword Effectiveness Index (KEI) Ration method. KEI compares the Count result (number of times a keyword has appeared in data) with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign. However, keep in mind that there is a certain amount of difficulty in this approach.
There are also some tools that will allow you to discover synonyms and other related words that you may have failed to enlist. Google Suggest and Thesaurus.com are some examples. Whats good about these tools is that they are free to use!
On the other hand if you are one of those time-conscious people, there are tools that will enable you to obtain the best keywords in a short amount of time. One particular example is the Market Samurai Software. This software is composed of a keyword research tool which will allow you to easily and authoritatively identify the most marketable keywords.
Good keywords help people find your site out of a sea of websites. It is the foundation your search engine optimization efforts for the success of your website, and thus your business.
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Topics: SEO | Comments Off
Tags: Blogging, Ecommerce, Internet and business online, Internet Marketing, link popularity, PPC Advertising, search engine marketing, SEO, Site Promotion, social media, social networking, Web Design, Web Development
MLA Style Citation:
Raab, Chris "The Keyword Guide To Better Rankings Today." The Keyword Guide To Better Rankings Today. 21 Jun. 2010. uberarticles.com. 26 Dec 2014 <http://uberarticles.com/web-owners/seo/the-keyword-guide-to-better-rankings-today/>.
APA Style Citation:
Raab, C (2010, June 21). The Keyword Guide To Better Rankings Today. Retrieved December 26, 2014, from http://uberarticles.com/web-owners/seo/the-keyword-guide-to-better-rankings-today/
Chicago Style Citation:
Raab, Chris "The Keyword Guide To Better Rankings Today" uberarticles.com. http://uberarticles.com/web-owners/seo/the-keyword-guide-to-better-rankings-today/
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