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Facebook Marketing – Creating Attractive Fan Pages

By Gabriel Bowman

If you are looking for a powerful approach to finding and capitalizing on high grade niche traffic, then you need to check out Facebook fan pages. Small businesses, individuals, and even very large corporations are using fan pages to basically develop leads and market their products, services, charities, and whatever. You really should consider taking the same action for your own business, regardless of what it is as long as it’s acceptable at Facebook. Keep on reading, and you’ll discover several excellent Facebook marketing tips as well as cool stuff for building fan pages.

Building a Facebook fan page can do quite a lot for your business. There are lots of companies big and small that are using Facebook and making their own fan pages. Having a commercial page on Facebook can help you build your brand as well as increase awareness for your product. This helps you to have real and direct interactions with your target market and build your customer base. In the following article we will look into how creating your own fan page can benefit you and what goes into building one.

It is vital that the first thing you put up on your Facebook fan page is interesting and usable content. This content doesn’t have to center on your product or brand but it should be valuable to your customers. Just find and post relevant articles that fit into your business goals. You also need to use dynamic kinds of content like instructional or introductory videos so that visitors can to know you and be more likely to join your fan page. In one way, when you do this, you’re giving visitors a taste of what you can offer them before they decide to become a fan. Upload new and quality content to your fan page on a regular basis so that your fans will see your updates in their news feeds every time they log in to the Facebook system.

You’ll find that Facebook does offer their advice about matters, so you really should read it and use it as much as you can. Facebook does provide certain types of metrics associated with your fan pages, so that will be helpful so you can have a good reference. You’ll be able to have a benchmark that you can compare to and maybe make adjustments with your fan page marketing efforts. You’ll be able to see quite a bit with it, and there are people who consider it along the lines of Google Analytics data. You can take this kind of information and make changes in your marketing, so it’s much like feedback and control in some respects. This is how you will approach your Facebook marketing so you can get to know your market better.

Use as many means as you have at your disposal to promote your fan page. You can add links to your e-mail signature, your home page, your blog and to any profile that you have on other social networks.If you communicate with bloggers be sure to mention it to them as well. It is also a good idea to let existing customers know about your page so that they can join it and become a part of the fun.

You are free to look at Facebook as the new and much friendlier Google because of the huge amount of niche traffic. Fan pages are a simple method to get your foot in the door at Facebook, and then you can easily branch out from there. The only reason why so many businesses are jumping onto the Facebook bandwagon is because of the kind of leverage they are getting out of it. It will take a while before you start seeing results from your page but eventually your efforts will be worth it.

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Article Citation
MLA Style Citation:
Bowman, Gabriel "Facebook Marketing – Creating Attractive Fan Pages." Facebook Marketing – Creating Attractive Fan Pages. 1 Dec. 2010. 21 Oct 2014 <>.

APA Style Citation:
Bowman, G (2010, December 1). Facebook Marketing – Creating Attractive Fan Pages. Retrieved October 21, 2014, from

Chicago Style Citation:
Bowman, Gabriel "Facebook Marketing – Creating Attractive Fan Pages"

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