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A True Case Report Of A Failed SEO Campaign And How You Can Avoid It

By Ping Richards

A newly established online travel site initiated its search engine optimisation or SEO marketing campaign. The owner is getting into SEO only for the first time. Without knowledge on SEO concepts and strategies, he contracted an SEO consultant.

After four months of doing the SEO campaign, with the SEO consultant giving direction and the company’s own personnel doing the strategies, the website still did not show any result. It was not ranking on the third page of Google even, and the sale was next to nothing despite metrics report a lot of visits to the site. Desiring results, the business owner decided to revisit his strategies and in the meantime, concluded the services of the SEO consultant.

SEO consultants may truly be good in search engine optimisation, but the fact cannot be contended that one person alone cannot accomplish the full spectrum of SEO campaign.

SEO is both simple and dynamic. It is simple because the sole purpose of SEO campaign is to increase page rank. Search engines like Google, Yahoo, and MSN get one billion searches a day. SEO drives those searches to your site. With more searches, you increase your chance of attracting the buyers of your product or services.

One thing that renders SEO dynamic is the fact that it utilises a variety of strategies that are ever-changing. New strategies are being implemented particularly in the aspect of social media.

In the case above, why did the SEO consultant fail to deliver the company’s target page rank? It is simply because SEO needs a team, usually made up of awesome article writers, bloggers, link builders, and social media specialists. One proficient SEO person working with untrained personnel will just not make it.

Real SEO results can be achieved by contracting the services of an SEO company, which already has a complete dedicated team of writers, bloggers, and everyone in the SEO team. The result is one focused action, performed by experts, for the client’s website to have the first rank on the first page for a main keyword–in days, not months.

SEO can indeed bring in leads, and actual sales, quicker than any other offline marketing methods. For this to happen, SEO has to be done right. Otherwise, efforts and resources will be utterly wasted.

Rank instantly using solid rock and simple SEO strategies from an SEO Company. Let the best SEO company Singapore has ever known make wonders for you!. Also published at A True Case Report Of A Failed SEO Campaign And How You Can Avoid It.

categories: internet marketing,online marketing,web marketing,SEO,search marketing,marketing

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Article Citation
MLA Style Citation:
Richards, Ping "A True Case Report Of A Failed SEO Campaign And How You Can Avoid It." A True Case Report Of A Failed SEO Campaign And How You Can Avoid It. 10 Jul. 2010. 18 Jul 2014 <>.

APA Style Citation:
Richards, P (2010, July 10). A True Case Report Of A Failed SEO Campaign And How You Can Avoid It. Retrieved July 18, 2014, from

Chicago Style Citation:
Richards, Ping "A True Case Report Of A Failed SEO Campaign And How You Can Avoid It"

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