By Kevin Tan
To effectively funnel traffic to your site, you need to learn search engine optimization. This is a free marketing tactic that brings in traffic related to your niche. For those of you who need cheap or free marketing strategies, this is definitely one you want to learn if you want to blow by solid competition. These are a few tactics to lay the groundwork.
First you want to know what rank your website is for a particular keyword or phrase. Google toolbar as well as Alexa are two free tools to do just that. You also want to check how your website’s referrer searches for your site.
Keywords are the most vital piece of search engine optimization. There are many ways to move up in ranking for whatever keyword or phrase you’re competing for. This includes HTML coding, URLs, and image titles. But before you start going crazy with keyword stuffing, remember that you can get penalized if Google suspects you of keyword spam on your site.
If you have a competitive keyword, your task is an endless road of building backlinks. Creating articles and building backlinks through different websites is extremely time consuming but will pay off well in the long run. Always be sure to write original and quality content and never forget to create anchor text pointing back to your site.
Using HTML to describe images is another way to show Google your site is relevant to the search term. It’s a minor detail but it can really distinguish your site from everyone else.
Don’t forget to send your articles to a lot of directories. You’ll be able to expand your brand all over the internet and bring more visitors to your site.
Utilizing social media is one way of going viral and is a big plus for your website. Once you create an excellent article that everyone wouldn’t mind sharing all over the internet, it will achieve a massive amount of exposure and bring tons of traffic in your direction. Some networks to leverage are Delicious, Facebook and Twitter.
Obviously, time is the cost factor with free advertising but most people don’t set time aside to learn about SEO. This results in leaving money on the table with free qualified traffic. There is absolutely no doubt that a lot of work needs to be put into it, but the big picture will show you it was definitely worth it especially if you can rank high for extremely competitive keywords.
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Topics: SEO | Comments Off
MLA Style Citation:
Tan, Kevin "The Real Truth About Search Engine Optimization Information." The Real Truth About Search Engine Optimization Information. 23 Jun. 2010. uberarticles.com. 15 Feb 2016 <http://uberarticles.com/web-owners/seo/the-real-truth-about-search-engine-optimization-information/>.
APA Style Citation:
Tan, K (2010, June 23). The Real Truth About Search Engine Optimization Information. Retrieved February 15, 2016, from http://uberarticles.com/web-owners/seo/the-real-truth-about-search-engine-optimization-information/
Chicago Style Citation:
Tan, Kevin "The Real Truth About Search Engine Optimization Information" uberarticles.com. http://uberarticles.com/web-owners/seo/the-real-truth-about-search-engine-optimization-information/
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