We Ain’t No Delinquents, We’re Misunderstood: 3 Notable Ne’er-do-wells Who Would Have Benefited from Reputation Management

By Amanda Rush

My mother used to tell me that bullies on the playground only used to pick on me because they were insecure about themselves. Taking that philosophy into pop culture, it makes me wonder how many villains were simply products of poor home environments and sick of playing second fiddle to the hero. A sour association to anyone’s name – whether it be an online reputation or based on in-person interaction, could end up creating a self-fulfilling prophecy. How many iconic villains were suffering from awful reputation management? Was Lex Luthor just annoyed with Superman getting all the girls? Here are three notable ne’er-do-wells who only needed a bit of guidance, a marketing firm, and good PR.

1. Lex Luthor: One of Superman’s most notable archenemies, this mad scientist turned LexCorp founder had the smarts and resources that rival the likes of Tony Stark’s Stark Industries and Bruce Wayne’s Wayne Enterprises. According to canon history, Lex and the boy wonder, Clark Kent, were childhood friends. Perhaps Lex was frustrated with the fact that Superman got the attention just because he threw on a cape and could lift a tractor over his head. If Lex had used his business know-how to build up his own personal online reputation, perhaps he wouldn’t have chosen to turn to evil. Careful management of his image could have landed him on the cover of GQ or Forbes instead of on top of the list of Superman’s least favorite people.

2. The Wicked Witch of the West: While it’s difficult to overcome the fact that “wicked” is directly incorporated into her name, the emerald sorceress suffers from a serious case of being misunderstood. How would you feel if a girl from Kansas dropped a house on your sister? Unlike Lex Luthor, it seems that the wicked witch doesn’t need any advice in terms of reputation management. The hit Broadway musical, Wicked, helped put certain misconceptions to rest. Perhaps the bewitching antagonist from The Wizard of Oz had some careful hands composing that musical that did quite a bit for her reputation.

3. Two-Face: The famous rival of Batman was once a successful attorney with a solid moral compass. As we know, he was driven insane after an unfortunate encounter with a face full of acid and from then on he was at odds with Bruce Wayne. Undoubtedly, without the irreversible scarring and traumatizing encounter, he would have continued practicing law and made a successful for himself. Perhaps with a bit of treatment for his post-traumatic stress and mental problems, he wouldn’t have been a foe but a slightly disfigured ally. If his outer appearance made him self-conscious, he could have built an online reputation and dealt with people from behind a closed door and through a computer screen. Unfortunately, this was not the case and the man known as Harvey Dent overlooked the value of reputation management and wandered to the dark side.

Undoubtedly, even the dastardliness of villains could have benefited from good reputation management. Before you jump to conclusions and write the aforementioned ne’er-do-wells off as being your most hated villains, remember that it’s possible that they were only misunderstood. A person’s reputation impacts every part of their life. If you were written off as only being capable of evil deeds, wouldn’t you eventually succumb to the self-fulfilling prophecy too? Remember that there are two sides to every story and that any villain could really just be a tragically misunderstood lost soul who simply needed someone to listen.

Do you think you would like to learn about reputation management? Would you like to find out more about hiring a marketing firm? visit us at fishbat.com for more information!. Free reprint available from: We Ain’t No Delinquents, We’re Misunderstood: 3 Notable Ne’er-do-wells Who Would Have Benefited from Reputation Management.

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