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Website Architecture Can Be An Extremely Important Aspect Of Website Positioning

By Dechen Lau

Website architecture can be a crucial aspect of search engine optimization because it helps determine the site’s placement and performance in the results. Search engine marketing starts with the basic structure of a niche site. Where a site does not have efficient web structure, there is no way it may rank well with the SERPs. Should your basic architecture is at all flawed, no quantity of excellent content or inbound links will allow you achieve the rankings you need.

Both Google and Microsoft’s Bing have recognized this problem with provided some tricks of website developers in order to ensure great website architecture:

Robots.txt File Make certain your robots.txt file has got the correct status and doesn’t return a mistake message. While reviewing the settings with the robots.txt file, make certain which all web sites are blocked appropriately. File and Directory Names

Use descriptive file and directory names as it is not only easier for users to relate to and remember, but they also increase the relevancy on the web site. Use your strategic search terms during the names. If the names are long, use hyphens as an alternative to underscores. Directory Depth

Search engine optimization spiders crawl website directories to index them for rankings inside the search engines like yahoo. If a directory is too deep, we have a decent chance of which they will certainly not index your complete site. In case you have important content buried deep in your directories, they will never be seen from the spiders. Make your directory structure no more than four levels on the root directory.

File Sizes Limit the file sizes of most your webpages to no more than 150 KB. Internet marketing spiders were seen to skip larger pages.

301s and 404s This can be understood as a route for your forthcoming Sunday drive, but it’s more essential information than what you feed your car’s Global positioning system. 301 redirects, when used correctly, can be used pages you go on to a new domain or when you customize the names of files and folders so as to retain the hyperlink juice. Custom 404 error pages are accustomed to inform searchers about the lack of pages and understand how to make them back to your website. It could be imperative that you permit them know what went wrong and how they can get to the particular page they are searching for.

Follow Industry Practices For anyone who is developing or managing a web page, it is vital in which you use the best industry practices and implement them efficiently. If you want “sticking it towards man”, the internet is just not about to be a very lucrative venture available for you.

These three tips are where it starts of the stronger, more effective website structure. It would not necessarily only cater well towards real users of one’s site but on the search engines like yahoo as well. Don’t do your companies an injustice through the use of bad website architecture, make the effort and begin using these ways to make your site friendly and found with everyone.

In the event you just like to know more about seo for your website, visit

Learn more about internet marketing. Stop by Dechen Lau’s site where you can find out all about Internet Marketing and what it can do for you.

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Article Citation
MLA Style Citation:
Lau, Dechen "Website Architecture Can Be An Extremely Important Aspect Of Website Positioning." Website Architecture Can Be An Extremely Important Aspect Of Website Positioning. 4 Jul. 2010. 1 Oct 2014 <>.

APA Style Citation:
Lau, D (2010, July 4). Website Architecture Can Be An Extremely Important Aspect Of Website Positioning. Retrieved October 1, 2014, from

Chicago Style Citation:
Lau, Dechen "Website Architecture Can Be An Extremely Important Aspect Of Website Positioning"

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