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What Is SEO Search Engine Marketing?

By Tom Williams

One of the most important tools used in online marketing is SEO search engine marketing. This is attributed to the fact that it offers a competitive advantage to the business. What is more, there are other myriad benefits attached to the use this marketing tool.

SEO search engine marketing enables your existing customers together with potential customers to locate your website online more easily. This is because search engines together with directories are thought of among the most liked methods that people use when trying to trace websites. Nearly all internet users turn to search engines together with directories when looking for websites.

Apart from that, it is also true that SEO search engine marketing is valuable as a greater portion of internet users search the web everyday. It is also said that apart from checking mail the other common activity users do online is to use search engines.

SEO search engine marketing is also considered reliable as it provides an effective platform to look for information online. Subsequently, more and more web users continue to use the search engines together with directories while locating information and websites online. Hence whenever the presence of your website is visible on the search engine more and more traffic is driven to the site.

On the same note, SEO search engine marketing brings in traffic to your website that is considered highly qualified and relevant according to the products or services that you are offering. This is due to the fact that users actively search for information and the search engines direct them to the specific information they are looking for. Banner advertising may bring in unqualified traffic.

Statistics also show that SEO search engine marketing works more effectively when compared to banners. This is because it has been proven that online purchases made due to search engines are more than the number of purchases that result from banners. Also search engines are also quite cost effective as compared to banner advertising.

Apart from that, quite a large percentage of marketing managers also agree that search engine marketing is the top method effective in driving traffic to their website. In addition it is also reliable and cost effective.

Further still, many experts are in agreement that search engines can effectively reach motivated, valuable and ready customers. Consequently, apart from driving traffic to your website, search engines are also a good way for you to pull more customers towards you thus raise your sales.

SEO Search Engine Marketing services will drive traffic to your network and keep your customers constantly visiting your website.

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Article Citation
MLA Style Citation:
Williams, Tom "What Is SEO Search Engine Marketing?." What Is SEO Search Engine Marketing?. 26 Aug. 2010. 22 May 2015 <>.

APA Style Citation:
Williams, T (2010, August 26). What Is SEO Search Engine Marketing?. Retrieved May 22, 2015, from

Chicago Style Citation:
Williams, Tom "What Is SEO Search Engine Marketing?"

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