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What Is Your Web Marketing Strategy For The Future?

By Yigal Lampert

The top web consultant companies, specialize in all aspect of web development; from web design, to content creation, and search engine optimization. In the past web development companies would function as contracted consultants for companies, and would part ways once a project was completed. In today’s online economy, it is becoming more practical to employ a web developer on a full time basis to handle daily tasks such as blogging, updating content, social marketing, search engine optimization, analyzing traffic, building backlinks, and managing directories.

Of course, Search engine optimization (SEO) and Pay-Per-Click advertising (PPC) are the primary functions of a web development and marketing company. SEO starts with building search engine friendly code and structure. Without a proper foundation, all subsequent SEO efforts are rendered less effective. Identifying the key terms relevant to your business will improve traffic to your site, and understanding how the search engines index content, is the key to optimizing your website. It is just as important to track and document the website’s performance in order to maximize the return of your marketing dollars.

A web development and marketing company is capable of understanding your business and your target market. Often they will enlist the aid of advertising agencies and professional market researchers to assist in gaining the competitive edge for their clients. Working together with experts in your field allows them to create custom marketing campaigns which can effectively target a specific demographic. Having the ability to analyze and evaluate target markets is essential. A web consultant will break down web traffic data for specific keywords to help improve your conversion rates and increase your ROI (return on investment).

While search engine optimization is designed for long term benefits, Pay-Per-Click advertising campaigns help get instant results. Web Consultants will set up your PPC account, identify affordable popular key phrases, then closely monitor your company’s campaigns to maximize effectiveness.

Overall web consultants and internet agents are an up-and-coming industry that will get larger as more and more businesses rely on the internet for business.

This article is brought to you by the Yigal Lampert Marketing Blog.

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Article Citation
MLA Style Citation:
Lampert, Yigal "What Is Your Web Marketing Strategy For The Future?." What Is Your Web Marketing Strategy For The Future?. 26 Aug. 2010. 19 May 2015 <>.

APA Style Citation:
Lampert, Y (2010, August 26). What Is Your Web Marketing Strategy For The Future?. Retrieved May 19, 2015, from

Chicago Style Citation:
Lampert, Yigal "What Is Your Web Marketing Strategy For The Future?"

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