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Modest Bathing Suits Hot Yet Modest

By Aquilina Summers

Modest bathing suits are not what 1 associates nowadays with the Jacuzzi or other hot tubs, but when they initial came out within the early postwar years Jacuzzis were advertised with demurely clad beauties and promoted as hydrotherapeutic aides, not the sensual or even sexually raunchy settings they have now become.

For students of cultural history, it’s fascinating to see how a product may be marketed a single way initially only to find accomplishment in one more category altogether. And while the Jacuzzi is still employed as a part of several a hydrotherapeutic regimen, it can be vastly much more frequently sold for reasons other than the purely medical.

Therefore will 1 no longer locate modest bathing suits in a Jacuzzi anymore, not only simply because fashions have changed, obviously, but also simply because the accomplishment from the Jacuzzi is due to its perceived aura of sensuality and even sexuality. But it was not always so, and only a confluence of happenstance has given it the connotations it now so willingly embraces. Thanks to its adoption by Hollywood celebrities throughout the Sixties – no great users of modest bathing suits, they – the Jacuzzi hot tub has turn out to be associated using the upscale and, thanks to Hollywood high jinks, the sexually raunchy.

Originally, however, modest bathing suits and also the Jacuzzi went hand in hand, as no a single imagined it as anything other than a medical aide. Indeed, it was invented by Candido Jacuzzi for his son Kenneth, who suffered from the chronic pain of rheumatoid arthritis from a very early age.

Candido Jacuzzi and his brothers had already established the successful organization by then, which first made a fortune building aircraft and aircraft parts as well as marine and agricultural machinery. Applying the firm’s expertise in hydraulic pumps, Candido Jacuzzi developed a submersible bathtub pump for his ailing son to ensure that the boy would not need to suffer in-between his regular hospital visits for hydrotherapeutic treatment.

And therefore a star was born. It was soon decided to marketplace the invention, with portable Jacuzzis given away on one of television’s then most popular game shows. In under an additional twenty years, the Jacuzzi as we know it these days took shape with the introduction from the company’s “Roman bathtub,” which incorporated water jets to enhance the experience.

Interestingly, for all its popularity the Jacuzzi was never responsible for the bulk with the company’s income, which came from water pumps, marine jets, and other such equipment (the aerospace industry was abandoned fairly early on, despite a record of modest historic achievements, like a result of a crash that killed 1 founding brother).

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Article Citation
MLA Style Citation:
Summers, Aquilina "Modest Bathing Suits Hot Yet Modest." Modest Bathing Suits Hot Yet Modest. 23 Jul. 2010. 19 Mar 2016 <>.

APA Style Citation:
Summers, A (2010, July 23). Modest Bathing Suits Hot Yet Modest. Retrieved March 19, 2016, from

Chicago Style Citation:
Summers, Aquilina "Modest Bathing Suits Hot Yet Modest"

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